Search engine optimization (SEO) is one of the most powerful ways to drive organic traffic to your website and bring in significant sales afterward. The SEO term itself has been around for long but SEO methods have been constantly evolving over time to adapt to the demanding market. If you are a lifelong learner who is always striving to find new things to build up an invincible marketing strategy, then here are 12 upcoming SEO trends and tips to skyrocket your business in 2021. Table of content 1. Relevant and valuable content 2. Mobile SEO 3. Core web vitals and page experience 4. Zero-click searches 5. Long-form content 6. Website security 7. Local SEO 8. Favicon Optimization 9. Google’s BERT looks for intent matches 10. EAT & branded SEO 11. Influencer SEO 12. Featured Snippets To sum things up 1. Relevant and valuable content Creating great content is a must if you want to get higher traffic, more leads, and generate the most sales. Content is simply the information you provide to your customers, and great content is relevant and valuable information that supports you in accomplishing business objectives. The quality of website content is a crucial SEO ranking factor as it directly affects the user experience. So, content must be relevant and valuable. Make sure your topic aligns with relevant keywords, title, and information structure. Moreover, eligible content must be authentic. That means you should avoid plagiarism or imitating other sources of information because search engines always prioritize the original, self-created one. Tips for creating unique content include doing research using multiple sources and digging deeper into it, writing from your personal experience, providing case studies on your own business, etc. 2. Mobile SEO Mobile SEO has become a trend since previous years due to the dominance of mobile devices. Mobile captures relatively more searches than desktop and tablet over the period of November 2019 to November 2020, according to Global Stats. Google started to prioritize mobile-adapted websites in 2015 and launched the mobile-first indexing in 2018. Webmaster tools are also provided to check whether the website is suitable for mobile versions. As Google gives greater importance to mobile-friendliness, Accelerated Mobile Page (AMP) becomes an essential indirect ranking factor. First launched in 2015, AMP focuses on enhancing the speed of mobile sites, which contributes to a great mobile device user experience. It is quite similar to Facebook Instant Articles and Apple News but does not require installing any extra app. What’s next? Click here to be there! Is your website optimized to on top 1 Google? This app will help you: SEO Booster - the best Shopify SEO app
