SEO (Search Engine Optimization) is the practice of increasing both quantity and quality of traffic to your website through organic search engine results. It plays such a crucial role in E-commerce Marketing, but not many businesses are aware of how to deploy it. In this competitive business field, SEO will help make your brand visible and even attractive to customers as well as stay on the cutting edge of the SERPs (Search engine results pages). This article specifically focuses on SEO for eCommerce on Shopify – a proprietary platform for online stores and retail point-of-sale systems. It also acknowledges whether Shopify is SEO-friendly or not. 1. Importance of SEO for e-Commerce SEO is a process that examines how search engines operate, the computer-programmed algorithms that regulate search engine behavior, what users look for, and what search terms or keywords they enter into search engines. Nowadays, Google is considered the King of all websites in the world. Therefore, what every store owner longs for is their brand site can appear on Google’s result pages, particularly the first one. Forbes (2017) has reported on the value of search results rankings that “The first page of Google captures 71 percent of search traffic clicks and has been reported to be as high as 92 percent in recent years.” Therefore, SEO will be the perfect solution for your website to obtain better rankings on Google in particular and other search engines in general, irrespective of what kind of your business. Visibility to customers It is no wonder that SEO becomes indispensable to all e-commerce stores because of its amazing benefits. First, it is pivotal in helping customers find you. In other words, it would improve your organic search visibility on the search engines. As afore-mentioned, Google has accounted for the lion’s share of profit-producing traffic. Hence, the higher rank your business websites on Google search results, the more possibility that the people visit it and potentially be converted into customers. Cost-effectiveness The second benefit is that SEO is an economical way to improve your bottom line. In this intensely competitive e-commerce market, if you can drive traffic to your websites to a greater extent than your competitors, you still have a chance to win the throne. A large number of owners thereby have spent a fortune to pay for website traffic, which is not cost-effective at all. Thus, especially when your budget is tight, the traffic from organic search when employing SEO tactics is driven without charges. Long-term strategy Last but not least, what SEO brings to your business is long-lasting, which is an investment in long-term performance as its effectiveness won’t pause when the campaign comes to an end. Each SEO project firmly focuses on the content, design, or technology that makes up your site and helps it to retain SERP ranking once optimized. So, Is Shopify good for SEO? READ MORE HERE: DECRYPT: Is Shopify good for SEO? SEO Booster - the best Shopify SEO app
