According to the statistics from WebsiteSetup, it’s estimated that there are over 1.7 billion websites on the Internet, and 576,000 new ones established per day. So how can you know whether your site is popular with the audiences or not? What is your site’s ranking in that multifold of websites out there? Alexa Rank will acknowledge you about that. This article will specifically discuss this Alexa Rank, how to check your Alexa ranking, and 5 simple ways to improve that. What is Alexa Rank? Alexa rank is a global measure of the popularity of a website. With Alexa, millions of websites will be ranked in order of their popularity, and the one at the topmost of Alexa Rank is the most popular. This ranking system indicates how well a website is doing compared with all other sites, which makes it become a useful index for benchmarking and competitive analysis. This also offers users to look for similar sites that share the same audience to find other competitors. How is Alexa Rank Calculated? Two primary factors that Alexa relies on ranking websites are unique daily visitors and average pageviews of the site over the past 3 months. Unique daily visitors: the number of Alexa users visiting a site in a day. Average pageviews: the frequency of a particular page or URL is visited by users of Alexa. Thereby, the website with the highest number of unique visitors and pageviews is ranked Number 1, which is now Google. Traffic and engagement are collected from the browsing behavior of millions of Internet users on Google Chrome, Firefox, Internet Explorer, and so on in Alexa’s global panel. Alexa is also said to source third-party data to broaden its view of Internet users. Alexa’s ranking algorithm analyses a website and calculates the visit frequency of individuals. It is considered a single visit if a user visits a website more than once on the same day. The algorithm also finds the potential biases and adjusts their rankings so as to make up for the visitors who Alexa’s measurement panel does not include in. Is Alexa Ranking Important? Needless to say, this metric is crucial for you and your business to acknowledge. First and foremost, it helps users to put their business in comparison with their competitors for a better reference. If you know where your competitors are on the ranking system, you can begin deploying basic SEO research to find out what they are doing well, what their drawbacks are, what you can learn from them, and then improve on your own page to gain more traffic. Besides, as it is a public metric, your potential partners, investors, and advertisers will consider your Alexa Rank a reliable source to evaluate your business’s value. Hence, the higher rank your site can reach, the more possibility you receive close attention and new opportunities. Is Alexa Ranking An Accurate Tool? READ MORE: Alexa Rank and 5 Simple Ways to Improve Your Alexa Rankings SEO Booster - the best Shopify SEO app
