Search Engine Optimization, also known as SEO, plays an essential part in E-commerce nowadays. There is no doubt that optimizing your Shopify store for search engines like Google is a must for helping potential customers to discover your site. Many tenets of Shopify SEO optimization are based on providing users with positive experiences. The easier it is to discover and use your Shopify store, the more likely people are to shop with you. Hereby, we would like to suggest 8 easy steps to help your Shopify store’s SEO to top 1. 1. Do keyword research to find the types of keywords that customers are searching for First, let’s try to get to know about keywords. Basically, keywords are words and phrases that you usually type in search engines such as Google, Firefox, Bing, etc., before you press “Enter” to see the search results. The keywords typed in search engines indicate the users’ search intents. If you choose the right keywords containing the users’ intention to purchase products, you can reach out to the right customers with high shopping demand, thus increasing conversion rates when visitors turn into shoppers, which is mostly important in e-commerce. Keyword research is the process of understanding how your target customers use words and phrases to search for your products or services on the search engines. Keyword research consists of analyzing, comparing, and prioritizing the best keyword options for your website. Keyword research is considered the most effective way to resonate what customers are typing into search engines. You need to know how to do keyword research to avoid creating contents about your products or services that no one on Earth is searching for. Besides, keyword research facilitates you not to target keywords that are too difficult to rank high and using these keywords shall not make your sites appear on page one among many pages in the search results. The importance of keyword research is huge when it guides you to choose and target keywords which are not too difficult to rank for, have decent search volume and possibly bring about high conversion rates. 1.1. Use Google for finding trending keywords Google will be your good friend in the search of trending keywords. In 2006, Google launched Google Trends which provides data and graphs on how popular specific searches are on Google and YouTube. You can use a mix of Google Keyword’s Planner and Google Trends to narrow down your list with qualitative keywords that are on trend. Keyword Planner assists you to attain an estimated value of search volume and traffic for the keywords you are considering to insert into your list of keywords; whereas Google Trends is a useful tool for you to determine which terms are trending upward, and are thus you can focus on those terms more than others. 1.2. Have a list of keywords through your competitors Trying to know which keywords are sending traffic to your competitors’ websites can be a smart tactic when you want to brainstorm your keyword research. To do so, at first, you should identify your competitors in the market. At this step, your list of keywords now plays its part. You can try search on Google for one of your listed keywords and see who have high rankings on the front page. If your competitor is targeting at certain keywords which are also in your list and they are scoring higher than you for those keywords, it signalizes that you should put more effort to improve your rankings to beat your rivals. On the other hand, for the keywords that are on your list but not targeted by your competitors at the moment, please do not ignore them. There is a great opportunity for you to achieve high rankings for your own keywords that seem not be noticed by others. Now here comes a question to answer: How do you know what keywords your competitors are targeting at? You can search manually for keywords in a browser and see what ranks your competitors are achieving but we find out that using Ahrefs tool will be more effective. Ahrefs will allow you to conduct several reports that display the top keywords for the domain you want to investigate. This is an essential way to help you to know keywords and phrases that your rivals are ranking for. 1.3. Use SEO tool With an SEO tool, you can save pretty amount of time and money because you do not need to complete the same search engine optimization tasks manually. SEO tools such as Ahref, Keyword tool and SEO Booster app can greatly help you generate more keyword ideas based on exact keywords and phrases based on the ideas you come up with. 1.3.1. Ahrefs is a great SEO tool Ahrefs, a well-known toolset for backlinks and SEO analysis, has a great number of indexes of over a trillion links which get updated regularly and thus, Ahrefs is ideal for analyzing your website for many of SEO issues & monitor your SEO health. Moreover, Ahrefs is user-friendly and pretty easy to use. Due to the superiority in user interface and index, Ahrefs is considered one of the most popular SEO tools that marketing executives use in a daily basis. 1.3.2. Keyword tool There are many keyword research tools available in the market, some of them are pretty well-known and popular, naming Keywordtool.io, Semrush.com, Google Keyword Planner. keywordtool.io Keywordtool.io is a free online keyword research instrument that uses Google Autocomplete to generate hundreds of relevant long-tail keywords for any topic. It helps you discover thousands of new long-tail keywords which focus on many topics by automatically generating Google’s search suggestions. It allows you to pull keywords from 192 Google domains and use 83 Google language interfaces to generate keyword suggestions. 1.3.3. SEO Booster app There are many advantages that a SEO Booster app – the best shopify SEO app can help you with your SEO tasks. Amazingly, it identifies your SEO problems through scanning and shows you how to correct the problems, if any. With the apps, your workload and resources to take care of the SEO issues that matter will be cut down significantly. You will work more effectively and efficiently when no need to waste time being lost with SEO problems when SEO Booster apps are in place. SEO Booster apps are great for whom using Shopify ecommerce platform. Download SEO Booster App for Shopify SEO Optimization HERE 2. Website architecture should be based on your keyword research. >>> READ all steps here: 8 EASY steps of Shopify SEO Optimization to TOP 1
